Meta Ads and Google Ads managed to bring enquiries, plus SEO and social media that build trust.
Paid campaigns on Facebook, Instagram and Google, search-engine optimisation, and social media management — with listings on TripAdvisor, SafariBookings and Viator for tourism clients.
We help businesses show up where their customers are already looking. For most clients that means paid advertising on Meta (Facebook and Instagram) and Google, backed by a landing page built to convert and tracking that shows which campaign brought each enquiry.
Around the campaigns we handle the slower, compounding work: search-engine optimisation, social media management across Facebook, Instagram, X, TikTok and LinkedIn, and — for travel and tourism clients — profiles on TripAdvisor, SafariBookings and Viator.
How a digital marketing project runs
Four stages, in this order, every time. You approve each one before the next starts.
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Discovery
We agree what an enquiry is worth to you, who you want to reach, and how much you want to spend on ad placement each month — separate from our management fee.
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Setup
Business Manager, ad accounts, pixels and conversion tracking are set up in your name, so you own the accounts and the data. Creative and landing pages are prepared and approved.
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Launch
Campaigns go live in stages so budgets go to the audiences and creatives that actually bring enquiries.
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Optimise and report
Campaigns are adjusted weekly and you get a monthly report that shows spend, enquiries and what changes next.
What is included
- Campaign strategy and audience research
- Ad creative and copy
- Landing page (or landing-page review)
- Conversion tracking setup
- Ongoing optimisation
- Monthly report in plain language
Deliverables we have built
- Meta Ads (Facebook & Instagram) campaigns
- Google Ads (Search & Display) campaigns
- Search-engine optimisation (SEO)
- Social media management
- TripAdvisor, SafariBookings and Viator profile setup
- Ads landing page
- Monthly performance report
Common questions
How long does a website take?
A marketing website of up to ten pages usually takes three to six weeks from the discovery call to launch, provided content and photos arrive on time. Booking systems and custom web apps take longer and are quoted individually.
How does the process work?
Every project follows the same four stages: discovery, design and build, launch, and support. You approve the design before anything is built, and you follow progress on a staging link rather than waiting for a final reveal.
What technology do you build with?
Websites and software are built with PHP and MySQL, with Tailwind CSS or Bootstrap on the front end and jQuery and Chart.js where interaction and reporting are needed. It is a mature, widely supported stack that any hosting company in Tanzania can run and any developer can maintain.
What is the difference between ad spend and your management fee?
Ad spend is the money paid directly to Meta or Google for showing your ads; it sits in your own ad account and you decide the monthly budget. Our management fee covers strategy, creative, setup, weekly optimisation and reporting, and is quoted separately.
Can we update the website ourselves?
Yes. Every website and system includes an admin dashboard for changing text, images, prices, fleet or itinerary listings and answering enquiries. We train your team at launch.
What happens after launch?
Websites include three months of free maintenance and software includes six months. After that, you can continue on a maintenance plan or manage everything through the dashboard.
Who owns the website, code and accounts?
You do. Domains, hosting, ad accounts and social profiles are registered in your name, and the source code of your website or system is handed over at completion.
Do you work with clients outside Dar es Salaam?
Yes. We are based in Dar es Salaam and have built for clients in Zanzibar, Arusha and abroad. Most work happens over calls, WhatsApp and a shared staging link.
Other services
Tell us what you need built.
Describe the website, system or campaign you have in mind. You will hear back from a person within one working day with next steps and a fixed quote where possible.